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Welcome to Want

WANT Branding is a leading independent brand development agency offering world-class capabilities and 20 years’ experience in New Brand Creation, Naming and Brand Evolution.

We help companies create and optimize what we call the “brand fundamentals” – the essential elements of ‘brand’ including strategy, positioning, name and visual identity.

We are a specialist agency comprised of experienced, elite-level brand consulting pros.

Need to create a brand, or make an existing brand stronger? Need a name for your new product or company? Give us a call.

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As Royal Caribbean's naming agency, we’ve helped with many projects, including their four most recently announced ships–Quantum, Anthem, Ovation & Harmony of the Seas. We helped create the name and core verbal elements for the official travel and tourism board of the United States. We helped create the name for this installment of the wildly successful CoD franchise. We worked with this audio pioneer to develop a name for a brand new streaming audio technology, SoundTouch For 2 years, we've helped Jose Cuervo with consumer insights and brand strategy to drive future growth of this 200 year old brand. We've helped this Vegas giant since 2006 on a variety of brand issues in the US, Middle East and Asia. We helped create the Advantage Care Physicians brand – one of the largest physician practice groups in New York. We helped create the name 'Sirius Satellite Radio' from its former identity, CDRadio. Launched in 2000, 'Nexium' was derived from the idea 'next generation drug for the new millennium. Over an 18 month period, we created a new brand architecture and mapped out the firm's giant portfolio of over 800 product, service and offering names.