1800 and Rising16 Dec 2013
“As far back as I can remember, I always wanted to be a gangster” (Henry Hill, Goodfellas)
We’ve had the great pleasure to work with the folks at Proximo on the 1800 brand for several years, focusing on customer insights and brand advisory.
Now comes a great new ad campaign from the VIA agency with Ray Liotta who played Henry Hill in the movie ‘Goodfellas’.
It’s a bold, logical evolution of the wiseguy theme (the previous campaign featured The Sopranos’ Michael Imperioli)
This new campaign featuring Ray Liotta is mysterious, a little dark and uses action rather than words to underscore the brands three core themes: Edgy, Tough and Real.
Better watch your back, Patron.