Analysis Paralysis5 Feb 2014
The trouble with naming projects is that there’s always a danger of over-analyzing name candidates.
Second guessing, pulling apart, looking for the issue, trying to find what’s not to like about it.
The truth is no one will ever analyze a name to the extent a client will.
No one thinks Google sounds like something ‘goo goo’ or baby-ish, no-one dislikes Apple because it’s their least favoritie fruit and no one thinks Royal Caribbean only goes to that particular region of the world.
Don’t overthink. Just focus on the positives and then whatever the name doesn’t say you can communicate with other brand elements such as logo design, packaging, advertising and PR.