Better, Not Bigger30 Dec 2013
One of the things that differentiates WANT from almost every other branding firm is that we’re not trying to grow as big as possible.
Many brand consultancies talk about having thousands of employees, scores of offices scattered across the world.
And, on certain projects – and in our opinion only a small few – global mega teams of consultants, designers, account and support people are actually needed to to meet a client’s brand needs and challenges.
WANT Branding is a private, independent company free of pressure from corporate holding companies breathing down our necks to make sure we’re making our sales numbers and achieving growth targets.
That’s not to say we’re not ambitious. Of course we are, and our aspirations match those of our clients too.
But what makes us different is that we focus on a few clients and on a limited number of engagements per year.
We have an ever-present desire for excellence in all that we do and we know that our reputation is only as good as our last project.
Every project and every client is an opportunity, not only leverage and impart our years of experience and branding best practices, but also, a chance to immerse ourselves in a clients business and be intellectually curious about its brands, and to collaborate successfully.
Our goal is to build a better brand consultancy not a bigger one.
Because if we continue our process of self improvement, growth and bigness will be inevitable.