Branding Pornography: Al Goldstein19 Dec 2013
Great obit in today’s NY Times on Al Goldstein, the maverick creator and publisher of Screw Magazine.
This blog regularly talks about the notion of how great brands must stand for something to stand out.
From the Times:
The manifesto in Screw’s debut issue in 1968 was succinct. “We promise never to ink out a pubic hair or chalk out an organ,” it read. “We will apologize for nothing. We will uncover the entire world of sex. We will be the Consumer Reports of sex.”