Collaborate for Success17 Jul 2013
When it comes to brand naming – and having hired a naming agency – there’s a small group of clients who think that they can just sit back, put their feet up and wait for the agency to come back and wow them with the answer.
This approach – and attitude – is dead wrong.
Collaboration is critical and always yields stronger outcomes.
That’s why we always include dynamic worksessions to brainstorm ideas and constructively deconstruct names and ideas. The harder clients work and involve themselves, the better the outcome, and the more confident they’ll be in the answer.