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News, views and trends...from the worlds of Branding and Naming.

Deposit Or Withdrawal?

21 Nov 2013

There’s an old adage that says branding is like banking…

Everything brand owners do is either a deposit or withdrawal.

Which makes it essential that every brand and customer touchpoint is mapped, so that brand owners can determine how that interaction can be accretive to the brand.

It also means that one small slip-up in terms of the brand can be reductive, withdrawing value from the brand.

In today’s hyper-connected, customer-centric brand world, this makes branding and brand management an ongoing, ever-present need.

POSTED BY: want | IN: Blog
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