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News, views and trends...from the worlds of Branding and Naming.

Enjoy The Trip

22 Jul 2013

Naming is a journey–a step by step process designed to get to the answer.

Clients – as you’d expect – want to jump ahead to the final step (picking the name) – and while that sometimes happens – success normally happens by going through key stages of name development.

Deciding on a naming strategy (name blueprinting–including criteria, types of names, etc), the creative process, and the evaluation and selection process are all critical steps.

The greater the engagement, the better the outcome.

POSTED BY: want | IN: Blog
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