Enjoy The Trip22 Jul 2013
Naming is a journey–a step by step process designed to get to the answer.
Clients – as you’d expect – want to jump ahead to the final step (picking the name) – and while that sometimes happens – success normally happens by going through key stages of name development.
Deciding on a naming strategy (name blueprinting–including criteria, types of names, etc), the creative process, and the evaluation and selection process are all critical steps.
The greater the engagement, the better the outcome.