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News, views and trends...from the worlds of Branding and Naming.


3 Sep 2012

Continuing a pattern of one word brand ideas, the Obama campaign has elected ‘Forward’ as it’s motto for the 2012 campaign.

Regardless of your political disposition, you cannot argue with an idea that’s big in scope, simple in thought, and true.
And, only one word.

Romney’s campaign meanwhile is sticking with ‘Believe in America’

Joe Strummer, punk musician and lead singer of the Clash once said “Don’t write slogans, write truths”

Which truth do you identify with?


POSTED BY: want | IN: Blog
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