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News, views and trends...from the worlds of Branding and Naming.

Hiding In Plain Sight

19 Nov 2012

When seeking a creative idea – it could be a brand idea, positioning or a name, I often ask my team: ‘What’s the obvious idea hiding in plain sight?’

Cengage (Learning) was derived from the brand positioning (At the CENTER of ENGAGEMENT in learning)

Cingular – CELLULAR technology, SINGULAR point of contact

Mercedes Benz All Activity Vehicles (Brief: “…SUVs that are great for every activity – not just off-roading)

POSTED BY: want | IN: Blog
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