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News, views and trends...from the worlds of Branding and Naming.

Imitation Is The Sincerest Form Of Flattery

13 Dec 2012

I couldn’t believe my eyes this morning when I opened up today’s NY Times and saw new ad campaign and tagline for Itau – a major Brazilian based bank.

A little more originality por favor?

Itau:
Tagline: The Global Latin American Bank

HSBC:
Tagline: The World’s Local Bank

POSTED BY: want | IN: Blog
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