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News, views and trends...from the worlds of Branding and Naming.

Mylo Xyloto

13 Nov 2012

Chris Martin of Coldplay said that he wanted to create an album title that was totally original and un-Google-able.

He did. Until the name got announced.

There are now 456,000 links to ‘Mylo Xyloto’

 

POSTED BY: want | IN: Blog
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