Name Of The Week: Carfirmation27 Sep 2013
There are times when invented names can be a little cringe-worthy but there’s something mildly appealing about what Hertz calls “Carfirmation”.
The name transforms the mundane act of emailing you a car confirmation.
And when Owen Wilson (the voice of Lightening McQueen from Disney’s Cars movie, geddit?) talks about Carfirmation in a TV spot definitely adds some pathos.
See the new TV ad here.