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News, views and trends...from the worlds of Branding and Naming.

Name Of The Week: Carfirmation

27 Sep 2013

There are times when invented names can be a little cringe-worthy but there’s something mildly appealing about what Hertz calls “Carfirmation”.

The name transforms the mundane act of emailing you a car confirmation.

And when Owen Wilson (the voice of Lightening McQueen from Disney’s Cars movie, geddit?) talks about Carfirmation in a TV spot definitely adds some pathos.

See the new TV ad here.


POSTED BY: want | IN: Blog
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