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News, views and trends...from the worlds of Branding and Naming.

Name Of The Week: Jewel Eye (Acura)

19 Apr 2013

Carmakers have found design inspiration from many quarters – ever since GM design chief Harley Earl created the automobile tailfin, introducing small fins on the 1948 Cadillac.
Harley is said to have emulated the look of World War II Lockheed P38 Lightning for his inspiration.

Now, Acura 2014’s RLX includes a new, LED headlight design dubbed “Jewel Eye”.

Whether inspired by diamonds or Rihanna’s recent hit song, it’s a very evocative and eye catching idea.


POSTED BY: want | IN: Blog
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