Name of the Week: SpringBlade15 Nov 2013
The footwear category appears to be a fertile area for naming these days.
We’ve written previously about Nike’s Hypervenom line.
Now comes Adidas Springblade.
This shoe’s “…individually tuned Energy Blades respond to any surface to harness energy and release more back to you in every stride”
According to the release, these shoes have been “6 years in development by the Adidas Innovation Team, Springblade is designed and engineered to release explosive energy.”
The SpringBlade featuring ‘Energy Blades’ that result in ‘Explosive Energy’
Adidas is embracing the power of naming and bold use of nomenclature.