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News, views and trends...from the worlds of Branding and Naming.

Names & Storytelling

25 Apr 2014

Brands often like to state their name on the front of packaging and then tell their story on the back.

By contrast, Rufus Teague – a ‘craft’ brand of BBQ sauce puts its name and story front and center.

As the old branding dictum states: stand for something = stand out

 

Rufus

 

 

 

POSTED BY: want | IN: Blog
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