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Ajinomoto

  • Project quick jump

  • Work Description

    We worked with this venerable food and drug manufacturer to create names and visual identities for two its latest developments:

    - Amino Defense, an immune system-boosting amino supplement, as well as the patented amino acid mixture, called "AJI-C&T", which is the main "ingredient".

    - Nstead, a scientifically formulated meal replacement designed to sustain lean body mass and a healthy metabolism during weight management programs. We also named its key ingredient “ajiMPS” (Muscle Protein Synthesis), an amino-acid compound with high amounts of L-Leucine.