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Brand USA

  • Project quick jump

  • Work Description

    Working alongside JWT and BrandUnion, we helped create the name and core verbal elements for the official travel and tourism board of the United States. The formal name, 'USA' was selected after careful consideration of options including 'The U.S.', 'US of A' and 'America', among many others. In addition, we helped create the name for the overall organization behind the effort: 'Brand USA,' as well as the “DiscoverAmerica” URL.

  • Services Provided