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Dobel Tequila

  • Project quick jump

  • Work Description

    Proximo asked us to talk to bartenders and other influentials to gauge interest in a slew of new initiatives for their ultra-premium Dobel Tequila brand including new pack design and ads for a $10M campaign featuring Jane's Addiction frontman, Perry Farrell. Our assignment included this BrandCam summarizing the findings from our research project.