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EasyTech

  • Project quick jump

  • Work Description

    We helped create the name EasyTech for Staples' in-store and on-site service for PC repair, PC upgrades, home and office networking setup, and PC tutorials.

    The new name enabled Staples to brand its new service offering to help differentiate against competitors from Best Buy's Geek Squad and Circuit City's FireDog while leveraging the term 'easy' – a central part of the Staples brand essence.

  • Services Provided