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  • Project quick jump

  • Work Description

    We worked with Ericsson and Telcordia to help rebrand a division of Telcordia--ICS, Interconnected Solutions--when it was acquired by Ericsson. The selected new name was "iconectiv", which still referred to the idea of interconnectivity, and was also easy to pronounce in most relevant markets.

    In addition to the new name, we also helped create the tagline and logo.