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Royal Caribbean

  • Project quick jump

  • Work Description

    Since 2012, WANT has worked with Royal Caribbean to name its four newest ships – Quantum of the Seas, Anthem of the Seas and Ovation of the Seas (all of the Quantum class), as well as Harmony of the Seas, the third ship in the Oasis class.

    Partnering with their new innovation and 'new build' teams we created names for over 50 elements on these new ships including brand new venues and attractions such as Two70, NorthStar, RipCord, Music Hall and Seaplex. We also created the names of the new restaurants as part of their 'Dynamic Dining' concept.

    Most recently, we helped re-brand Royal Caribbean's cruise booking tool that allows travel agents to directly access cruise itineraries inventory and prices. Originally known as CruiseMatch, the new name Espresso underscores a dynamic new software technology upgrade and provides a clear jolt to the industry.