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Power of Alliteration

5 Dec 2013

Like Ronald Reagan or Marylin Monroe there’s something about alliteration that makes names memorable.

The word alliteration comes frome the Latin ‘ad littera’ (adding a letter).

Alliterative names are distinctive and memorable but what makes them special is their rhythmatic qualities and ‘mouth feel’ – they’re just fun to say:

GreyGoose
ProPlus
MinuteMaid
BetaBlocker
GameGear

POSTED BY: want | IN: Blog
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