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News, views and trends...from the worlds of Branding and Naming.

Ultimate Plus

21 Aug 2014

Carwashes these days have a dizzying array of choices and washes at various price points.

A carwash I went to on Sunday had 6 different options the ‘best’ two being Ulitimate and Ultimate Plus.

Not to be pedantic but surely the ultimate should be just that, i.e. the best. ¬†Ultimate plus is a misnomer. After all, you can’t get better than best, right?



POSTED BY: want | IN: Blog
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