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Blog & news

News, views and trends...from the worlds of Branding and Naming.

Welcome to the world of streaming music…

14 Oct 2013

Bose recently unveiled its latest audio technology–streaming music. A new way to listen to music anywhere (or everywhere) in your house.

We helped Bose develop a name for this technology. After two rounds of name development and worldwide testing, the final selected name was “SoundTouch”

Click the image below to learn more about it…



POSTED BY: want | IN: Blog
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