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Blog & news

News, views and trends...from the worlds of Branding and Naming.

Welcome to the world of streaming music…

14 Oct 2013

Bose recently unveiled its latest audio technology–streaming music. A new way to listen to music anywhere (or everywhere) in your house.

We helped Bose develop a name for this technology. After two rounds of name development and worldwide testing, the final selected name was “SoundTouch”

Click the image below to learn more about it…

 

SoundTouch

POSTED BY: want | IN: Blog
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