Phone 212 - 352 - 2100 Email

What We Do

We are a leading independent brand development consultancy offering world-class capabilities centered around three practices areas: 
NEW BRAND CREATION, NAMING and BRAND EVOLUTION.

Our Practice Areas

1

NAMING

Our unique NAMING services blend strategy, creativity, legal and trademarks knowledge, linguistics and customer research to ensure that we create a memorable, viable and communicative name that is ready for launch in local and global markets.  We also work with clients to strategically manage all their Naming needs via our unique Naming360 service.

Name Strategy & Positioning

Name Research
(consumer testing)

Name Development

Legal, Linguistic & Cultural Evaluations

Naming Architecture

Naming Guidelines &
Decision-making Tools

Tagline Development

Trademarks Intelligence

2

NEW BRAND CREATION

A holistic, multi-disciplinary practice, NEW BRAND CREATION brings together all the elements you need to launch a new brand.  From insightful brand research to brand strategy to brand identity, we give you the essential components to powerfully launch your new business, product or service idea.        

Brand Architecture

Brand Research
(focus groups, BrandCam)

Brand Strategy & Repositioning

Brand Identity & Design

Brand Guidelines

Website Design

3

BRAND EVOLUTION

Designed to reinvent existing brands, our BRAND EVOLUTION approach begins with a formal brand evaluation to understand brand equities, customer needs and marketplace opportunities.  Then, we move rapidly to reposition your brand and create a tailored package of customized solutions to help prepare the brand for re-launch.

Brand Evaluation

Brand Research
(focus groups, BrandCam)

Brand Architecture

Brand Strategy & Repositioning

Brand Identity & Design

Brand Guidelines

Website Design