We are a leading independent brand development consultancy offering world-class capabilities centered around three practices areas:
NEW BRAND CREATION, NAMING and BRAND EVOLUTION.
Our unique NAMING services blend strategy, creativity, legal and trademarks knowledge, linguistics and customer research to ensure that we create a memorable, viable and communicative name that is ready for launch in local and global markets. We also work with clients to strategically manage all their Naming needs via our unique Naming360 service.
A holistic, multi-disciplinary practice, NEW BRAND CREATION brings together all the elements you need to launch a new brand. From insightful brand research to brand strategy to brand identity, we give you the essential components to powerfully launch your new business, product or service idea.
Designed to reinvent existing brands, our BRAND EVOLUTION approach begins with a formal brand evaluation to understand brand equities, customer needs and marketplace opportunities. Then, we move rapidly to reposition your brand and create a tailored package of customized solutions to help prepare the brand for re-launch.