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BRAND EVOLUTION

Designed to reinvent existing brands, our BRAND EVOLUTION approach begins with a formal brand evaluation to understand brand equities, customer needs and marketplace opportunities.  Then, we move rapidly to reposition your brand and create a tailored package of customized solutions to help prepare the brand for re-launch.

Brand Evaluation

Brand Research
(focus groups, BrandCam)

Brand Architecture

Brand Strategy & Repositioning

Brand Identity & Design

Brand Guidelines

Website Design