You Do What You Love, Or You Get Arrested18 Dec 2013
In an age of supermodels and celebrity and obvious selections for spokespeople, it’s always fascinating when some brands make unexpected choices.
Examples such as Lou Reed for Parrot Zik headphones or G-Star Raw using Magnus Carlson, the newly crowned world champ of chess.
The cynic in me was convinced that the Parrot Zik headphones must’ve been photoshopped on Reed’s head and this was just a brand cashing in on his death, but then I saw the accompanying video of the photo shoot that took place in September. The only photoshop was the removal of one or two odd wrinkles from Lou’s iconic face.
The interviewer asks Reed why he makes music.
“You do what you love,” say Reed “or you get arrested”