- Brand Architecture
- Brand Naming
- Brand Research
Background & Challenge:
LexisNexis is a leading global provider of legal, regulatory and business information, and analytics. It boasts as the world's largest electronic database for legal and public-records related information—that help professional customers make more informed decisions, increase productivity and serve their clients better.
LexisNexis approached us during their ongoing transition to purely digital with a request to name and help organize their new digital product platform across all 39 markets in a cohesive way. This new platform would encompass many of their existing products, and serve as the foundation for numerous future products, features and offerings.
After mapping out all their offerings across all their different geographical locations, we consolidated and realigned everything against one single platform, creating clear hierarchy and consistency. We also created a detailed name decision-making and creation tool to help guide future naming endeavors, and maintain the consistency we helped create, even after our job was done.
The result of our work was LexisNexis’s new “Lexis Advance” platform, a simple, consistent, user-focused suite of offerings, which has enjoyed a 32% increase in usage over the past 4 years.