News
WANT wins four awards at the 2024 MUSE Creative Awards!
We’re thrilled to announce WANT Branding has taken home four MUSE Awards! Our creative team struck gold with the Corporate Identity Logo for Outshift by Cisco, while also snagging silver for the Corporate Identity Brand Identity for the Qlik and…
Patreon’s Evolution: Logo Design in the Digital Age
Patreon, the platform renowned for empowering creators to monetize their content, has recently unveiled its latest rebrand. With a new logo and refined visual aesthetic, Patreon's fresh look signals a significant transformation in the brand's visual expression. More importantly, though,…
Informa Markets Fashion Rebrands to MMGNET Group
Informa Markets Fashion has a new name (created by WANT): MMGNET Group (pronounced “Magnet”), a new parent brand comprised of its existing B2B fashion-event brands — MAGIC, COTERIE, PROJECT and SOURCING at MAGIC. The mission of the new parent brand…
Brand New! Arq reveals new name and brand identity
Earlier today, Arq revealed its rebrand by ringing the opening bell at Nasdaq. Arq is a diversified, environmental technology company with products that enable a cleaner and safer planet while actively reducing our environmental impact. Over 8 months WANT Branding…
Giving a name to AI: cautionary tales and advice for brands
The AI Gold Rush is in full swing and brands of all stripes are rushing to establish their particular niches in this hugely profitable and increasingly crowded industry. New AI-centered brands, departments and products are cropping up by the day,…
Class of 2023 – Notable Names Branded by WANT
Time once again to honor our 'Class of 2023' . A selection of the new companies, products and brands that WANT Branding branded/named and launched in the past 12 months. Congrats to all of our wonderful clients & excited to…
WANT wins two awards at the 2023 North America Transform Awards!
Invited Clubs has a network of high-end country and golf clubs across the US. But it wanted its members – and prospective members – to feel part of an exclusive opportunity. WANT developed a visual identity shaped around the word…
The Influencer Rollercoaster: Branding Bliss & Blunders
In today's fast-paced digital landscape, influencers have become pivotal players in branding. They come in various forms, from YouTube content creators to Instagram fashionistas and TikTok trendsetters. The magnetism lies in their ability to create authentic connections with their audience,…